Home of the UK's #1
Glow in The Dark Sport, Fitness and Play Brand


GlowSports was established in 2014. It has since gone on to win a range of awards across the community, holiday and sporting sectors. It has grown to the number 1 Glow in the Dark and UV Sports brand in the UK.

We have worked with Professional Sports Clubs, CSPS, CSPN, Universities, Colleges, School and a wide range of community organisations.

What makes us stand out is that we have over 20 years of Sports Development experience. We are not just a shop, but a team of experts, led by Mike Squire BSc, MA, in using innovative approaches to get people active. If you are looking at adding Glow in the Dark Sports/ UV Sports or Glow in the Dark fitness products please get in touch. Not only can we supply but we can advise, support and guide you to make the most of this innovative product.

The way we spend our time being active is changing. GlowSports and GlowFitness offers a more social, engaging and sensory way for people to be active. GlowSports and GlowFitness makes being active a total sensory and fun experience.

GlowSports and GlowFitness makes the delivery of glow in the dark, uv sport, and UV fitness activities easy and accessible for all. It offers a range of products that can be utilised in many different settings and for different activities. Focusing on a product that is portable, safe and most importantly delivers the glow that makes us so popular. GlowSports and GlowFitness are delivered by a network of Licenced partners and community/educational partners.


Stand out from the crowd with GlowSports and GlowFitness

  • Innovative products designed to glow, no bodging with tape
  • Cost effective way of adding new revenue streams and/or engaging new participants
  • Be part of the biggest glow in the dark activity network
  • Greater ever expanding offer to meet the growing needs of your participants
  • A better illumination of activity then anyone else
  • Online support and guidance for our partners
  • Recognised and accredited brands in the sport and fitness sector
  • Social media support and signposting
  • Expert advice


Some feedback from those that have used GlowSports and GlowFitness


GlowSports and GlowFitness are a part of the Active Connections Group Ltd portfolio.
Active Connections is an active lifestyle company with a range of commercial and not for profit brands. Its aims are to help people be active and do more than they think they can. It also owns MedalMad, MedalKids, Ultimate Challenge, MemoryMedals, Motivation.Me MOR clothing and GirlForce.


GirlForce is a great example of how GlowSports and GlowFitness can be used to engage the disengaged. By using innovative activities GirlForce was able to engage over 500 girls and young women in Gloucestershire who were classed as inactive before joining a local GirlForce session. The GirlForce programme went on to win a prestigious award at the National StreetGames awards.

About GlowSports | GlowSports - Glow in the dark sports