Now at GlowSports we think of ourselves as an innovative bunch. We have a team that are always looking at how we can develop our offer. In the future we are looking at how we can develop and innovate further to make sure that people’s attention stays on sport.
Now we know that still sport gets so much attention at a professional level but those that provide sport to the masses, the community sector,has somewhat fallen behind in its offer. We have to compete with so many negative and some positive influences, all battling for people’s attention. Sport has for too long relied on the professional game to create the engagement needed both for commercial and social projects. What it has missed is that people feel even more disconnected from the professional game and the knock on has been reduced. This is not something that is isolated in sport. Many big brands are struggling in many sectors and smaller brands are thriving as people want to feel closer to the creators, the motivators, the inspirers and the stories behind the brands.
Now this all comes at a time where the community sector has been told to be more commercial and sustainable. This is something we have been saying for ages and to be honest with some frustration at the lack of action. We are not saying GlowSports answers every issue but the ethos is to focus on offering the end user something more than sport, an alternative way to be social, a way to be active and interactive. We have lot to do, and we have only just started, but we know that we are able to attract people to GlowSports from effective social marketing. Telling a story and helping people feel part of that story.
Like most things brands, organisations, companies, projects and those that govern sport no longer control their marketing. Every user, beneficiary and customer has the tools in their phone to create, distribute and communicate about your brand. We need less people trying to control and more people telling stories. For us glow in the dark sport is just the start.
